Custom agent integrations streamline activity by consolidating tools into a single interface whilst maintaining existing workflows. Agents can manage interactions more efficiently, resulting in faster and more effective customer support. Integration with existing flows reduces the complexity of switching between multiple applications, improving productivity and agent satisfaction.
If agents are required to navigate multiple software applications, it can lead to fragmented workflows and an increased chance of error. This disjointed approach can slow response times, frustrate agents, and negatively impact the customer experience. Inconsistent interfaces and multiple logins can also add friction and reduce the efficiency of the support process.
With custom integrations, agents benefit from a cohesive work environment, allowing them to focus on resolving customer issues quickly and effectively. However, the benefits are not only felt by agents; customers will notice the difference too. If your co-browsing solution is not fully integrated, the handover between systems will be noticeable. It may not match your customers’ expectations, nor accurately reflect the brand experience you want to deliver. Subtle differences, such as how sessions are initiated, can mean the difference between a smooth or stuttering experience.